Our Story
The Creative Stories was born from a simple belief — that everyday objects should do more than just exist. They should make you feel something.
Founded by designer Swati Soni, The Creative Stories brings together thoughtful design, craftsmanship, and emotion to create candles and home décor pieces that feel personal, expressive, and joyful. Each piece is handcrafted in small batches in our New Jersey studio, embracing the beauty of subtle imperfections — no two pieces are ever exactly alike.
Our designs are inspired by human emotions, personal journeys, and the quiet moments in between. Through marbling, swirls, textures, and color, we explore movement, mood, and self-expression — allowing each piece to tell its own story while becoming part of yours.
We work with eco-conscious materials such as coco apricot wax, FSC-certified wooden wicks, and durable vessels designed to be reused and cherished long after the candle has burned. Sustainability for us is intentional and evolving — a mindful practice woven into how we design, make, and grow.
Over the past three years, our collections have evolved through pop-ups, markets, and direct conversations with our customers. The words we hear most often — joyful, unique, calming, bold — continue to shape how we create.
At The Creative Stories, every piece is an invitation: to slow down, to feel, and to celebrate imperfection — because that’s where beauty lives.
SPARK
The Creative Stories began with a simple idea: to create more than objects—to create experiences, memories, and mindful moments. Every candle, tray, and home décor piece is thoughtfully crafted to encourage creativity, sustainability, and reflection.
Our designs are versatile and intentional—trays hold your favorite keepsakes or serve as a centerpiece; candles illuminate moments of calm or celebration. Each piece is meant to be treasured, reused, and woven into everyday life.
TOUCH
Our work is hands-on at every step. From sourcing high-quality materials to blending fragrance, pouring candles, and casting trays in carefully chosen molds, every creation is shaped with care and intention.
We prioritize sustainability, durability, and timeless design. Each piece is made to uplift your space and your spirit, becoming a meaningful part of your everyday life.
ESSENCE
Life is shaped by moments, and the spaces around us influence how those moments feel. At The Creative Stories, we create objects that enhance your space, spark joy, and encourage mindful living.
Every candle you light, every tray you display, every piece you keep becomes part of your story. Through our designs, we hope to inspire calm, creativity, and beauty—so your home reflects the life you want to live, intentionally and joyfully.